Robert Fisk: This jargon disease is choking language

In the military sex-speak of the Pentagon, Iraq would endure a 'spike' of violence

Published: 13 January 2007

From The Independent

I once received an invitation to lecture at "The University of Excellence". I forget where this particular academy was located - Jordan, I think - but I recall very clearly that the suggested subject of my talk was as incomprehensible to me as it would, no doubt, have been to any audience. Invitation rejected. Only this week I received another request, this time to join "ethics practitioners" to "share evidence-based practices on dealing with current ethical practices" around the world. What on earth does this mean? Why do people write like this?

The word "excellence", of course, has long ago been devalued by the corporate world - its favourite expression has long been "Quality and Excellence", invariably accompanied by a "mission statement", that claim to self-importance dreamed up by Robin Cook when foreign secretary - swiftly ditched when he decided to go on selling jets to Indonesia - and thereafter by every export company and amateur newspaper in the world.

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